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JoiningJack.org is a charity that was established ten years ago. It was set up to raise awareness of and funds for, the treatment and cure of the deadly disease Duchenne Muscular Dystrophy. The task was to produce an extendable brand ‘philosophy’ that reflected the need to ‘connect’.
To connect both in the sense of public collaboration and action, but also scientific advancement. Creating transparency in laboratory research and learning but also in support and education for parents who’s children are newly diagnosed. Ten years on and JJ has raised Millions of pounds and connected many to their message through the various brand elements such as the googleable ‘JJ Salute’.
