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The task: rebrand a well-established custom clothing manufacturer and refresh their brand image.

The development of digital technologies for the interpretation of athlete data is a highly technical and complex arena. It’s also a world of opportunity for organisations with the skills to translate the performance of individuals and teams into clearly present- ed analytics insights.

Our challenge was to communicate the various aspects of the Kitman Labs Engine through concepts such as the Performance Intelligence Platform and the Operating System for Success. We took existing comms collateral and reinterpreted all elements into newly cohesive infographics. Through rapid iteration, then detailed scrutiny, we developed sophisticated, elegant and clear models to sell Kitman Labs services to data science specialists.
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