As a charity whose existence is dependent on the generosity of our supporters, it is very important that we make each mail-piece; asking for a contribution; matter.
The design is crucial to the success of the “ask”, but so too is the cost of production. As a relatively new member of the NWAA Charity, in my relationship with Stuart and the team, so far, I’m pretty confident of those outcomes being met.
Magicalogical are also working with us on some new and innovative ideas to encourage young people to engage with us in a more digital way and have designed a series of accessible characters and games to help explain what we do……….watch this space!
Sophie Cannon - Head of Individual Giving, NWAA Charity