App Development

Custom App Development Solutions
Bringing Your Ideas to Life 

Got an app idea in mind? We turn concepts into reality with intuitive, engaging, and reliable mobile and web app development. Whether it’s a simple tool or a feature-packed platform, we build for both Android and iOS, ensuring smooth navigation, a great user experience, and real-world impact.

Our friendly, experienced team in Wigan is here to bring your app development vision to life. From brainstorming ideas to launch day and beyond, we’ll guide you through the process, making it simple and stress-free. If you're ready to turn your idea into an app, get in touch—we’d love to chat!

App Development Services
What You Get

At Magicalogical, we offer end-to-end app development services designed to bring your ideas to life. From initial concept and bespoke design to development, testing, and ongoing support, we ensure that every stage of the process is tailored to meet your business needs. We work closely with you to create an app that not only looks great but also delivers exceptional functionality and user experience.
App Design

Bespoke App Designs

Using Adobe XD, we craft bespoke app designs that reflect your brand and business goals. Before development begins, we ensure all features are incorporated into the design and that you are fully satisfied with the layout, functionality, and flow. You’ll have complete control and will sign off on the design, ensuring it’s exactly what you envision before we proceed to the next stage.

App Development & Testing

We turn your approved designs into fully functional apps, using the latest technologies to ensure optimal performance. Our app development process includes thorough testing at every stage to guarantee that your app works seamlessly across all devices and platforms. We aim for high-quality, bug-free performance, ensuring a smooth experience for users from launch onward.
App Marketing

Marketing, Website & Social 

Beyond just building your app, we assist with marketing strategies, website integration, and social media setup to ensure your app gets noticed. We also offer ongoing development, providing continuous support, updates, and enhancements to keep your app up-to-date and functioning at its best. Whether it’s adding new features or optimizing performance, we’re with you every step of the way.

App Development
Our Process

We follow a well-defined process to ensure your app is not just functional but a true reflection of your brand, meeting the needs of your users, and achieving your business goals. 

Here’s how we make it happen:
App Idea
1. App Idea and Concept
Every successful app starts with a clear vision. We begin by understanding your goals, target audience, and the problem your app will solve. We collaborate to define the app's core features and purpose, ensuring we’re aligned from the start so the project moves forward with clarity.
App Design
2. App Design
Once the concept is clear, we focus on creating a user-friendly, intuitive design for your app. Our team works to ensure that the interface reflects your brand’s identity while providing an engaging and seamless user experience. We share prototypes, gather feedback, and refine the design until it’s just right for your app’s vision..
App Development
3. App Development
After finalising the design, we start the app development, whether it's for iOS, Android, or a cross-platform solution. Using the latest technologies, we work in agile sprints, keeping you updated on progress, ensuring the app performs as expected and meets your business goals.
App testing
4. App Testing
Before launch, we thoroughly test the app to ensure it performs flawlessly on all devices. Our app development process covers functionality, usability, performance, and compatibility, so we can guarantee a smooth user experience and fix any issues that arise before going live. Every aspect of the development is tested to meet the highest standards, ensuring your app operates seamlessly.
App Marketing
5. App Launch & Marketing
With everything in place, we guide you through the app store submission process, ensuring your app is optimised for visibility and meets platform requirements. To help your app succeed, we create a marketing plan, including social media campaigns and a dedicated website, ensuring your target audience is reached and engaged from day one.
App Support
6. App Post-launch Support
The launch is just the beginning. We offer ongoing support, including bug fixes, updates, and performance improvements. Additionally, we provide marketing support to ensure your app continues to grow, with strategies for increasing visibility and user engagement. This ensures your app remains relevant, evolves with your business, and stays competitive in the market.

App Development 
Innovative, Intuitive & Impactful

Our custom app development isn’t just about great design—it’s about real-world results. We’ve helped businesses streamline processes, enhance customer engagement, and bring innovative ideas to life through tailored mobile and web apps. Whether it’s an intuitive Android or iOS app or a powerful web platform, we focus on strategy, usability, and impact.

App Development
Routes

Routes approached us to design, develop, and project manage their mobile app, originally created to support academy players who had been released by professional clubs. The platform helped these players find new clubs or transition into employment. As Routes evolved, we helped expand it into a comprehensive tool now used across sports, education, and the military. With mobile apps for Android and iOS, Routes connects users with new opportunities, offering a seamless experience across all platforms.

App Development Approach

From concept to launch, we guided the entire development process, focusing on an intuitive user experience, modern design, and smooth functionality. The mobile apps allow users to explore and apply for opportunities with ease, while the platform also includes the development of an interactive CV feature. This feature enables users to showcase their skills and experiences in a dynamic format, combining video, audio, text, and images to create a comprehensive, engaging profile.

The web-based control centre allows mentors to track and guide users throughout their journey, ensuring the app remains a valuable tool for personal and professional development. As Routes expanded beyond football, we adapted the platform to serve a wider audience across multiple sectors, such as sports, education, and military.

Key Features

Cross-Platform Development: Native mobile apps for Android and iOS, plus a web-based control centre for mentors.

Interactive CV: Users can create dynamic CVs that include video, audio, text, and images, allowing them to present their experience in an engaging and comprehensive format.

Scalable & Adaptive: Originally designed for academy players, now expanded to support users in sports, education, and military sectors.

User-Centric Design: A clean, intuitive interface for easy navigation and engagement.

Seamless Opportunity Matching: Smart filters and search functionality connect users with relevant pathways.

By overseeing the entire design and development process, we transformed Routes into a versatile platform that empowers users to take the next step in their careers, whether in sports, education, or military sectors.

The interactive CV feature, alongside its user-friendly design, ensures users stand out with an engaging, multimedia-rich profile.

App Development
Tika

Tika approached us to design, develop, and project manage a mobile app that streamlines personal administrative tasks. Aiming to solve the common problem of managing important documents and deadlines, Tika wanted to create a secure and easy-to-use platform that consolidates life admin in one place. The result is a mobile app for both Android and iOS, empowering users to stay organised and on top of essential information.

App Development Approach

Collaborating closely with Tika, we guided the app’s development from concept to completion. Our approach was focused on:

User-Centric Design: We designed an intuitive interface that allows users to easily upload and access their key documents, such as insurance, passport, and medical details, all within a simple, easy-to-navigate app.

Robust Security: Given the sensitive nature of the data, we implemented biometric authentication and strong data encryption to ensure users' information is kept safe.

Customisable Features: The app provides users with the ability to organise their documents in personalised categories and set reminders for important deadlines, making it easier to stay on top of renewals and important dates.

Key Features

Document Organisation: Users can store and categorise their essential documents, keeping everything accessible and well-organised.

Biometric Authentication: A security feature that ensures sensitive data is protected, allowing users to access the app with peace of mind.

OCR Integration: The app uses Optical Character Recognition (OCR) to scan and extract text from uploaded documents, automatically creating entries in the app with minimal manual input required from the user.

Personalised Reminders: Automated alerts help users stay on top of upcoming renewals, payments, or other important dates.

By managing the design, development, and project delivery of Tika’s mobile app, we provided a practical solution that simplifies life admin, helping users manage their personal tasks with ease and reclaim valuable time.

What Our Clients Say 
Real Feedback, Real Results

We love helping businesses grow, but don’t just take our word for it—hear it from the people we’ve worked with! From web design and branding to marketing and video production, our services help businesses stand out, connect with their audience, and achieve real results.
"We reached out to Magicalogical with an idea for our app - Routes, and they’ve been instrumental in bringing it to life. 

They first created our brand and website, then project managed the development of our mobile app and control centre web app and are continuing to guide the development of both the web app and the mobile apps with new features. 

We’re really pleased with the progress and highly recommend Magicalogical for any digital project!"

Andrew Clarke 
CV Technologies

App Development FAQs
Your Questions, Answered

What types of apps do you develop?

We create custom apps for iOS, Android, and web platforms, as well as cross-platform solutions that work on all devices. Whether you need a mobile app, web app, business tool, e-commerce platform, or social media solution, we tailor each app to your unique requirements, ensuring it performs seamlessly across all platforms.

Where do I start with app development?

The first step in app development is understanding your goals and requirements. We begin with a workshop to gather detailed information about your app’s purpose, target audience, and key features. This collaborative session ensures we have a full understanding of your vision, so we can plan the most effective app development strategy. From there, we handle everything – from design to development to launch – ensuring your app is aligned with your objectives every step of the way.

Can you help market my app?

Yes! We’ll optimise your app’s listing for the App Store and Google Play, create buzz through social media campaigns and create a website for your app. We ensure your app stands out and reaches the right audience.

Whats your app development process?

We start by understanding your goals, then design, develop, test, and launch your app. We keep you involved every step of the way, ensuring the final product is exactly what you need. After launch, we provide support to keep everything running smoothly.

What’s the difference between an MVP and a fully developed app?

An MVP (Minimum Viable Product) is a stripped-down version of your app with only the essential features. It's a cost-effective way to test your app's concept in the market before investing in a full-scale version with all features. We can help you define the MVP and then build out the full app once you validate the idea.

What’s the difference between native and cross-platform development?

Native apps are built for a specific platform (iOS or Android), giving them faster performance and more control over device features. Cross-platform apps use one codebase for both platforms, making development quicker and more cost-effective while still offering great performance.

How long does app development take?

The timeline varies, but simple apps typically take around 3-4 months. Complex projects, especially those with advanced features, can take 6 months or longer. For apps developed for both iOS and Android, they are worked on separately, which can increase the overall development time. Once the design is signed off, we begin development, but if changes or new features are added during the process, the timeline may need to be adjusted. However, you can always aim for an MVP (Minimum Viable Product) to launch the app quickly and then add features as you go. We work closely with you to set realistic deadlines and ensure you are updated throughout every phase.

Can you help me choose the right name for my app?

Absolutely. The name of your app plays a significant role in user perception and discoverability. We’ll help you come up with a name that aligns with your brand, is easy to remember, and stands out in the app store. We consider factors like brand consistency, target audience, and app functionality to help you choose a name that sticks.

How important is branding for my app?

Branding is crucial to your app’s success. The design, tone, and functionality should reflect your brand’s identity and resonate with your target audience. A strong brand presence within your app – from the logo to the colour scheme, messaging, and user interface – creates a memorable experience, fosters trust, and encourages user engagement. We ensure your app is not just functional but also a true extension of your brand. Additionally, we make sure your app's branding is consistent across all platforms, including your website and social media channels, so users can easily recognise and connect with your brand wherever they interact with it.

Can you help me update my existing app?

Yes, we can update your existing app through app development services, whether it’s adding new features, improving performance, or refreshing the design. If your app hasn’t been updated in a while, we’ll work with you to enhance the user experience and ensure it meets current standards for security, functionality, and design.

Ready to Create Magic?

Looking for a digital agency that truly understands your business? Whether it's web design, branding, video, app development or marketing, our Wigan-based team is ready to bring your ideas to life. Get in touch today and let’s make something incredible together!

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