Digital Marketing

Digital Marketing
Engaging & Conversion-Focused Strategies

Build a powerful presence with tailored digital marketing strategies that span all channels. From email to social media, we craft results-driven campaigns that engage your audience, elevate your brand, and drive tangible growth. Amplify your business across the digital landscape.

Digital Marketing Services
Our Process

We understand that every business is unique, which is why we offer tailored strategies designed to help you succeed online.  Here’s a breakdown of our digital marketing process when you work with us:
Content Marketing

Creative Execution & Content Creation

Once your strategy is in place, we bring it to life with high-quality, impactful content that aligns with your goals. We’ll design:

Email Templates & Campaigns – Crafting engaging, branded emails that resonate with your audience and drive action.
Social Media Content – Creating posts, videos, and stories tailored to your brand and platforms, designed to foster engagement and build community.
Website Copy & Landing Pages – Writing persuasive and SEO-optimised copy that converts visitors into customers.

With the right tools and a clear direction from your strategic plan, we ensure your content speaks directly to your target audience.
ANALYTICS

Performance Monitoring and New Campaigns

Marketing doesn’t stop after launch. We’ll continue to work with you to refine and adjust your strategy as needed, ensuring ongoing success. This phase includes:

Performance Monitoring – Tracking key metrics and adjusting tactics to keep your campaigns on track.
Message Refinement – Tweaking and evolving your messaging based on performance data and audience feedback.
New Campaigns & Innovations – Staying ahead of trends and introducing new messages, creative ideas, and marketing techniques to continually grow your business.

We believe in building lasting relationships with our clients, collaborating regularly to refine and improve your digital marketing efforts. 

Digital Marketing Services
What You Get

At Magicalogical, we combine creative design with data-driven strategies to deliver digital marketing campaigns that captivate and convert. From engaging social media content to visually appealing email campaigns, we design and implement strategies that help your business connect with its audience and achieve lasting results.

Creative Social Media Campaigns

We design visually compelling social media campaigns that not only grab attention but also encourage engagement. 

Our tailored posts, ads, and stories are crafted to align with your brand’s voice, helping you grow your online presence across platforms like Facebook, Instagram, and LinkedIn.

Email Marketing & Design

With expertly designed email campaigns, we create personalised messages that resonate with your audience and encourage action. 

Whether it's a product launch, special offer, or seasonal promotion, we ensure your emails stand out in crowded inboxes with beautiful designs that drive conversions.
Digital Marketing Agency

Tailored Content Creation

We develop custom content that speaks to your audience’s interests and needs. From blog posts and articles to graphics, videos, and infographics, our team creates engaging, branded content that drives traffic and boosts engagement. 

We ensure every piece is visually aligned with your brand’s identity and optimised for maximum impact.

Digital Marketing 
Innovative, Impactful & Results-Driven

We develop digital marketing strategies that are creative, engaging, and focused on driving results. By utilising various social media channels and email marketing, we craft visually impactful campaigns that resonate with your audience and encourage meaningful interactions. Our case studies showcase how we've helped brands grow their online presence, boost engagement, and achieve their business goals. Whether it's through social media or email, we ensure your message is seen by the right people and drives real results.

Email Design Digital Marketing
Centrefield

We partnered with Centrefield Law to create a professional and engaging digital newsletter, "Between the Lines," aimed at providing valuable insights to their clients—football clubs and industry professionals. The newsletter focused on key topics such as football transfer trends, investment opportunities, and the evolving landscape of sports law. To add a unique touch, we introduced a “Guess the Goal” segment, featuring famous football moments that encouraged light interaction while maintaining a professional tone.

Our design approach focused on clean, easy-to-read layouts that mirrored Centrefield's established reputation for expertise and professionalism. We also reinterpreted the content into multiple languages, sending tailored versions of the newsletter to Centrefield's clients across Europe, ensuring it resonated with diverse international audiences.

Email Marketing Strategy Approach

We focused on crafting a visually polished and highly informative email template that appealed to Centrefield’s professional audience. Our content strategy combined valuable insights with a touch of engaging, interactive fun to keep readers both informed and connected. We ensured that each edition provided value to Centrefield’s clients, from football clubs to investors, while enhancing the firm’s position as a trusted authority in sports law.

Key Strategies & Results

Insightful Content: Focused on football industry trends, transfer news, and investment strategies, providing crucial updates for Centrefield’s clients.

Interactive "Guess the Goal" Segment: Added a subtle, engaging element to the newsletter, encouraging interaction and enhancing brand personality.

Multilingual Distribution: Reinterpreted the newsletter into several languages, expanding its reach and ensuring Centrefield’s message was accessible across Europe.

Email Design Digital Marketing
North West Air Ambulance

We partnered with North West Air Ambulance to redesign their ‘Thank You’ welcome email for new supporters of the Lift Off Lotto. The original email lacked strong branding and a professional feel, which led to high drop-off rates, with many people canceling their lottery subscription after just one month. Our goal was to create a more engaging and visually appealing email that reinforced the value of their donation and strengthened supporter retention.

Our redesign introduced a warm, gratitude-focused message with bold visuals, stronger branding, and a clearer emphasis on the real impact of each donation. By incorporating compelling images, brand-aligned colors, and a heartfelt message of appreciation, we ensured that every new Lift Off Lotto subscriber felt valued and connected to the cause. We also highlighted the benefits of participating, reinforcing the rewards and positive change their contributions help drive.

Email Marketing Strategy Approach

We focused on crafting a welcoming and emotionally engaging email that aligned with North West Air Ambulance’s mission and branding. The new design created a stronger connection between the supporter and the cause, emphasising not just the lottery itself, but the lives being saved thanks to their contribution.

Key Strategies & Results

Stronger Branding & Visual Appeal – Enhanced design with impactful imagery and colors that reflected the charity’s identity, creating a professional and polished feel.
Emphasising the ‘Thank You’ – Shifted the focus to appreciation, reinforcing the importance of each supporter’s contribution to life-saving missions.
Clearer Benefit Messaging – Highlighted the rewards of taking part in the Lift Off Lotto, ensuring supporters understood both their impact and personal benefits.
Impact
By transforming the welcome email into a visually engaging and gratitude-driven experience, we helped North West Air Ambulance increase retention rates among Lift Off Lotto subscribers. The improved branding and messaging reassured supporters of their meaningful contribution, reducing early cancellations and fostering long-term engagement.

Email Design Digital Marketing
Manor Park Classics

We partnered with Manor Park Classics to design and deliver a weekly Friday email campaign that kept classic car enthusiasts informed and engaged with upcoming auctions. The goal was to create visually striking, informative emails that showcased highlighted cars, shared key auction details, and drove traffic to their website and social channels.

Our email designs incorporated Manor Park Classics' signature blue branding, ensuring consistency and professionalism across all communications. Each campaign featured standout vehicles set to appear in the next auction, along with exclusive offers, auction updates, and buyer and seller information. By making the emails both visually appealing and highly informative, we helped strengthen their brand presence and improve auction participation.

Email Marketing Strategy Approach

We focused on brand consistency, engaging visuals, and clear messaging to ensure each email resonated with Manor Park Classics' audience. Our designs provided seamless navigation, making it easy for recipients to access auction details, explore available cars, and connect via social media.

Key Strategies & Results

Weekly Friday Emails – Consistent scheduling kept audiences engaged and anticipating each auction update.

Strong Branding & Visual Appeal – Used Manor Park Classics' signature blue color scheme and premium design elements for a polished, professional look.

Highlighted Featured Cars – Showcased key auction vehicles to build excitement and encourage potential bidders to explore more.

Clear Call-to-Actions – Included direct links to auctions, bidding pages, and social media channels, increasing engagement and participation.

Impact

By delivering weekly, well-branded, engaging email campaigns, we helped Manor Park Classics strengthen customer engagement and drive auction interest. The visually appealing layouts and clear messaging ensured that recipients had all the key information at their fingertips, making it easier to participate in upcoming auctions.

Email Design Digital Marketing
Wigan & Leigh Community Charity

We partnered with Wigan & Leigh Community Charity to design and deliver their monthly bulletin, which served as an informative resource for local Community Interest Companies (CICs) and the wider community. The goal was to create a visually appealing, engaging email that highlighted important events, funding opportunities, and community news while promoting podcasts and sharing key information relevant to CICs.

The monthly bulletin incorporated Wigan & Leigh Community Charity’s red, black, and white branding, ensuring a strong and consistent visual identity. Each edition featured a podcast clip recorded with WLCC, along with a direct link to the full episode, which spotlighted a different CIC. In addition to podcast content, we included community event updates, local news, and valuable resources like funding information. This content aimed to keep the local community informed and engaged, while also encouraging people to attend future events and support local causes.

Email Marketing Strategy Approach

We focused on consistent branding, clear messaging, and engaging content to ensure the bulletin effectively communicated valuable information to its readers. Each edition was designed to feel like a well-rounded resource, offering everything CICs need to stay connected, informed, and empowered. By featuring podcasts, event updates, and helpful resources, we ensured that each email added value to the community.

Key Strategies & Results

Monthly Bulletins – Regular scheduling kept readers informed of upcoming events, CIC highlights, and important community news.

Branded Consistency – Incorporated WLCC's red, black, and white color scheme for a cohesive and professional design.

Podcast Highlights – Featured clips from WLCC podcasts, with links to full episodes, promoting local CICs and sharing important insights.

Community-Focused Content – Provided updates on upcoming events, funding opportunities, and helpful information for other CICs to thrive.

Impact

By delivering a well-branded, informative monthly bulletin, we helped Wigan & Leigh Community Charity strengthen its role as a key resource for local CICs. The inclusion of podcast highlights, event updates, and funding information kept the community engaged, informed, and motivated to attend future events or access valuable resources.

Our approach not only increased awareness of local initiatives but also reinforced WLCC’s mission to support and connect the community, ensuring the charity remained a trusted and essential part of the local landscape.

Digital Marketing FAQs
Your Questions, Answered

What digital marketing services do you offer?

We offer a full range of digital marketing services, including:
Email Marketing: From design to content creation and campaign management.
Social Media Marketing: Profile management, content creation, paid ads, and strategy.
Web Design & Development: Custom website design and development, including e-commerce and lead generation sites.
Content Marketing: Blog posts, videos, case studies, and other engaging content.

Why is digital marketing important for my business?

Digital marketing is crucial because it helps you reach and engage with your target audience where they spend a significant amount of their time—online. It offers measurable results, provides direct communication with customers, and helps build your brand’s presence across multiple channels. By combining different digital marketing strategies, you can effectively increase brand awareness, drive traffic, and boost conversions, ensuring business growth in the digital age.

How does my brand impact my digital marketing efforts?

Your brand plays a central role in all your digital marketing efforts. Consistent branding across all platforms—from email campaigns to social media posts—helps reinforce recognition and trust with your audience. Whether it’s the tone of your content, your website design, or how you engage with followers on social media, a strong brand identity is essential for standing out from competitors and building lasting relationships with customers.

How does email fit into my overall digital marketing strategy?

Email marketing is a highly effective way to nurture relationships with your audience and keep them engaged with your brand. It allows you to send personalized content directly to your customers’ inboxes, keeping your business top of mind. By creating well-designed, valuable emails tailored to your audience’s needs, you can drive traffic, boost sales, and increase customer loyalty. It’s a key tool for ongoing engagement and communication with your customers.

How do you ensure my brand is reflected in all digital marketing efforts?

We work closely with you to understand your brand’s values, tone, and aesthetics. Whether it’s designing email templates, creating social media content, or developing website elements, we ensure that every piece of content reflects your brand’s identity. This includes using your brand colours, fonts, and voice to maintain consistency, ensuring that your audience receives a unified experience across all digital channels.

How do you create a digital marketing strategy for my business?

We start by understanding your business goals, target audience, and unique selling points. From there, we develop a tailored digital marketing strategy that includes the most effective channels for your business—whether it's email, social media or website.

How much should I budget for digital marketing?

The budget for digital marketing varies based on your goals. For small to medium-sized businesses, we recommend budgeting between £500-£3,000 per month. At Magicalogical, we help businesses in Wigan and beyond with affordable social media, email marketing, and SEO strategies that bring measurable results.

Which is the best company for digital marketing?

We specialise in social media management, email marketing, and content creation that helps businesses like yours succeed online. Our Wigan-based team works closely with you to develop a customised strategy that fits your business goals and budget.

Is digital marketing in demand in the UK?

Yes! Digital marketing is in high demand in the UK as businesses increasingly focus on online marketing channels like social media, email, and SEO. The rise in digital channels makes digital marketing services crucial to business growth. At Magicalogical, we offer expert social media marketing and email marketing strategies to help your business stay ahead of the competition.

How we get you started in digital marketing

1. Define your goals: We’ll work with you to pinpoint your business objectives—whether it’s increasing sales, building brand awareness, or growing social media followers.
2. Choose the right channels: We’ll select the best platforms—social media, email marketing, or SEO—to reach your audience effectively.
3. Develop your strategy: We create a tailored plan with content, timing, and engagement tactics to drive results.
4. Monitor and improve: We track your campaigns, optimize strategies, and ensure ongoing growth.

Magicalogical 
Explore Our Other Services

Looking for more ways to grow your business? 
See how we can further support you with our other services....

Ready to Create Magic?

Looking for a digital agency that truly understands your business? Whether it's web design, branding, video, or marketing, our Wigan-based team is ready to bring your ideas to life. Get in touch today and let’s make something incredible together!

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