Web Development

Tailored Web Development Services
Speed, Efficiency, Performance

Your website should do more than just exist—it should perform. At Magicalogical, we specialise in web development that delivers fast, secure, and responsive websites designed to grow with your business. Whether you're launching a new site or upgrading an existing one, we ensure it’s built for long-term success across all devices.

We focus on building and maintaining websites that are optimised, scalable, and built for performance. Every site we develop is crafted to enhance user experience, ensuring security and speed at every step.

Web Development Services
What You Get

At Magicalogical, web development is about creating powerful, efficient websites that evolve with your business. We go beyond just building a site—we focus on creating long-term solutions that are tailored to your needs, ensuring your site performs optimally and remains up-to-date. Whether you need continued development, software integration, or performance optimisation, we provide the expertise and support to keep your website running smoothly and effectively.
Web Development

Ongoing Development

With our retainer options, we provide ongoing web development support to continue improving and evolving your site as your business grows. Whether you need updates, feature enhancements, bug fixes, or are looking to work on new designs alongside your web designer, we’re here to help. 

We ensure that your website evolves alongside your business needs, maintaining both its functionality and relevance.
Software Integration

Seamless Software Integration

We specialise in web development and integrating software solutions tailored to your business, including estate management systems, storage platforms, auction software, and more. 

By connecting your website to the tools you use daily, we create a seamless experience that helps you streamline your operations and offer enhanced services to your customers.
Performance Optimisation

Performance Optimisation

Your website’s speed and performance are crucial to its success. We optimise your site using cutting-edge tools like LiteSpeed, Cloudflare, and our hosting platform Kualo to improve page load times, enhance security, and ensure a smooth user experience. 

From image optimisation to caching configurations, we ensure your site performs at its best, even under high traffic loads.

Web Development 
Fast, Reliable & Scalable

We love building custom websites that are fast, reliable, and built to grow with your business. Whether you need a site from scratch or web development support for an existing design, we can work with your designer to bring your vision to life. Our all-in-one approach ensures your site runs smoothly, stays secure, and delivers a seamless experience that keeps visitors engaged and coming back.

Web Development
Caspian Insurance

Caspian Insurance approached us on short notice to continue their website development project, needing quick enhancements to improve user experience and streamline internal processes. Collaborating closely with their designer, we focused on integrating key features like Landbot forms and CRM connectivity to boost lead management and improve operational efficiency.

Development Approach
We hit the ground running, building on the existing design and adding functionality that enhanced user interaction. By working directly with their designer, we ensured the new features aligned with the site’s visual style and business goals. Our focus was on delivering a seamless experience for both users and internal teams, ensuring that every enhancement was both user-friendly and effective.

Key Features

Collaborative Page Development: We worked hand-in-hand with their designer to complete key service pages, ensuring a clean, user-friendly layout with seamless navigation. Our goal was to enhance the site’s aesthetic while improving its functionality and user engagement.

CRM Integration: A significant challenge was integrating Landbot forms into the website and connecting them to Caspian’s existing CRM system. By ensuring that form submissions were automatically captured and sent to their CRM, we streamlined lead management, making the process faster and more accurate. This allowed Caspian Insurance to focus on what really matters—nurturing leads and converting them into loyal customers.

Landbot Form Integration & API Connectivity: We successfully integrated Landbot forms into the website, enabling easy interaction with website visitors through conversational forms. By connecting these forms to APIs, we ensured that captured data seamlessly flowed into their CRM, eliminating manual data entry and reducing the risk of human error. This integration not only saved time but also enhanced their ability to manage and track leads effectively.

Outcome
With these key enhancements, Caspian Insurance was able to offer a more interactive and efficient website. The integration of Landbot forms, along with the CRM and API connectivity, automated key processes and improved data flow, making their business operations smoother and more efficient. The improvements in the website's functionality contributed to a more engaging user experience and greater lead conversion, resulting in tangible business growth.

Web Development
ADM Direct

ADM needed a powerful eCommerce platform to support their diverse product range, from sportswear to customised club shops. We worked closely with them to build a seamless, secure website designed to make shopping easy for both individual customers and club representatives, all while ensuring a smooth, scalable user experience.

Development Approach
Our team developed a WooCommerce-powered platform that allowed ADM to manage a broad product selection with ease. We focused on making the site not only functional but also user-friendly, with seamless navigation, secure payments, and performance optimisation at the forefront. Collaborating with ADM, we tailored the website’s features to meet the needs of both retail and club users, ensuring a smooth shopping experience from browsing to checkout.

Key Features

WooCommerce Integration: We implemented a powerful eCommerce solution with secure payments, including integration with Opayo/Sage, providing a seamless checkout process for all users.

Club Shop Functionality: Dedicated storefronts for clubs, complete with customised merchandise, stock management, and easy ordering, helped streamline the process for team and club representatives.

Product Customisation: We enabled users to personalise kits, ensuring a tailored shopping experience for every team or club.

Advanced Search & Filtering: To improve user experience, we integrated advanced filtering tools, allowing customers to quickly find products based on size, style, and other attributes.

Specific Club Features: Features like minimum purchase requirements and time slot selections gave clubs greater control over their orders, enhancing functionality and order management.

Reporting Functionality: We implemented reporting tools that enable ADM to efficiently manage Club Shops and seamlessly pass orders to their staff for product customisation. This streamlined the process, ensuring smooth order handling and timely fulfilment.

Outcome
With a focus on web development best practices, we delivered a high-performing platform that simplified online shopping for ADM’s customers. The website’s integration of custom features like club shop functionality, Opayo/Sage payment processing, and product customisation created an intuitive and scalable solution. The advanced search and reporting tools enhanced operational efficiency, giving ADM and their clients a seamless shopping experience that supported business growth.

Web Development
Lock It Self Storage

Lock It Self Storage approached us to create their first website with an integrated online booking system. Their goal was to build a user-friendly platform that allowed customers to easily browse available storage units and book them online. We worked closely with them to integrate their chosen storage management software for seamless booking functionality, and later supported their transition to a more advanced software solution. Additionally, as new storage facility locations were opened, we ensured the website evolved to support these expansions efficiently.

Development Approach
We developed a fresh, modern website for Lock It Self Storage, complete with an intuitive booking system for customers to browse storage units and make reservations. The first step was integrating the initial storage management software, enabling real-time updates and efficient booking management. As the business expanded and required better functionality, we facilitated a smooth transition to a new software provider, ensuring that the new system worked seamlessly with the existing website. We also ensured the website's structure could easily support the addition of new facility locations as they were opened.

Key Features

Online Booking System: A streamlined platform that allows customers to view unit availability and book storage units directly online, with real-time updates to ensure accurate reservations.

Initial Software Integration: Integrated Lock It Self Storage’s chosen storage management software to efficiently handle bookings and unit availability, improving the overall booking process for customers and the business.

Software Transition Support: Assisted with the smooth transition to a new software provider, ensuring that the updated system integrated flawlessly with the existing website while maintaining uninterrupted functionality of the online booking system.

Managing Multiple Locations: As new storage facility locations were opened, we ensured the website could easily accommodate them. We worked on adjusting the site structure and integrating the new facilities into the booking system, allowing customers to easily select and reserve units from different locations.

Responsive & User-Friendly Design: A clean, modern design optimised for both desktop and mobile devices, offering a consistent and easy-to-navigate experience for customers, no matter the device they are using.

Outcome
The new website provided Lock It Self Storage with an efficient, user-friendly platform for customers to browse and book storage units online. Through careful integration of two different storage management systems, we ensured smooth transitions and enhanced functionality. As the company expanded, we made sure the site could easily accommodate new locations, maintaining a seamless experience for users and supporting their growing business needs.

Web Game Development
North West Air Ambulance

The North West Air Ambulance Charity (NWAA) wanted to create an engaging, educational experience that would introduce children to their lifesaving work in a fun and interactive way. As part of the charity's supporter pack, parents receive a QR code that links to a series of exciting web-based games designed to educate and entertain. These games use characters we illustrated, bringing the NWAA’s mission to life and teaching kids about the charity’s work, the air ambulance base, and the different roles of NWAA staff. The games are developed using lightweight HTML and JavaScript, ensuring they work seamlessly on any device, from smartphones to desktops, making them accessible for children everywhere.

Development Approach
Our focus was to create engaging, user-friendly games that would be both fun and educational. We carefully designed each game to introduce young players to the key aspects of NWAA's work—everything from learning about the lifesaving air ambulance service to discovering the various roles of the charity’s staff. We built the games using HTML and JavaScript to ensure fast loading times, smooth performance, and cross-device compatibility. Additionally, we're in the process of developing a new game that provides a behind-the-scenes look at NWAA’s operational base, helping kids understand the intricacies of air ambulance missions and the critical roles that staff play.

Key Features
Engaging & Educational Gameplay – The games are designed to be fun and interactive while subtly teaching children about NWAA’s important work, making the learning experience enjoyable and memorable.

Lightweight & Accessible – Built with HTML, CSS & JavaScript, the games require no downloads and are optimised for smooth performance across all devices, ensuring accessibility for all children, whether at home or on the go.

Custom NWAA Base Game (In Progress) – We're developing an exciting new game set within NWAA’s operational base. This game will give children a behind-the-scenes look at air ambulance missions, highlighting the different roles of staff and showcasing how the team works together to save lives.

Mobile-Friendly Design – The games are designed to be fully responsive, providing a seamless experience across desktops, tablets, and smartphones, ensuring that children can enjoy the games anywhere, at any time.

Outcome
These interactive web games provide an engaging way for children to learn about the essential work of NWAA, while also entertaining them in a safe, educational environment. The games teach children about air ambulance missions, the operational base, and the dedicated team behind the scenes. By incorporating the unique characters we illustrated, the games help bring NWAA’s mission to life, inspiring future generations and fostering a deeper connection with the charity’s work.

As part of the overall supporter pack, these games give parents an innovative tool to share the important message of NWAA with their children in an accessible and entertaining way. The continuous development of new game experiences ensures that the charity's mission will remain engaging and educational for young supporters, building awareness of the critical lifesaving work they do in the North West.

What Our Clients Say 
Real Feedback, Real Results

We love bringing websites to life and helping businesses succeed online, but don’t just take our word for it—hear it from the businesses we’ve worked with! From web development and custom builds to seamless integrations and performance optimisations, our work ensures that your website not only looks great but also functions flawlessly and grows with your business.
"Setting up a new commercial storage facility was stressful enough without the added challenge of integrating an existing booking system with a new website—especially when they wouldn’t sync!

Thankfully, having seen Magicalogical’s work with our parent company, Hurstwood Holdings, I knew they’d be there to support me. Stuart and his team worked closely with both myself and the booking software developers, ensuring seamless integration every step of the way.

I look forward to working with them on our planned future storage sites, knowing that with the learning curve we have all been on, everything will be plain-sailing from now on."

Joanne Capper 
Lock It Self Storage

Web Design FAQ's
Your Questions, Answered

What types of websites can you build?

We develop business websites, eCommerce stores, landing pages, portfolio sites, membership platforms, and custom web applications. We can continue and expand your current website and design, or we can create a bespoke web design that fits your company.

Do you build websites on WordPress?

Yes! We specialise in WordPress development, including fully custom websites and WooCommerce for eCommerce. Unlike theme-based designs, we create bespoke websites tailored to your brand and requirements. While WordPress is a core platform we work with, we’re not limited to it—we can develop on any technology that suits your business needs.

Can you redesign my existing website?

Absolutely! We offer website redesign services to improve UX, modernise aesthetics, and boost performance.

Will my website be mobile-friendly?

Yes! We design all websites with a responsive, mobile-first approach to ensure they look great on all devices.

Do you offer website hosting and domain registration?

Yes! Along with the web development, we can set up hosting, register domains, and manage all technical aspects of your website. We use Kualo as our hosting platform.

Can you improve my website’s speed and performance?

Yes! We optimise page speed, caching, and image compression to ensure fast loading times. We use LiteSpeed Cache on most of our websites, and use Cloudflare where needed.

Can you integrate third-party tools and APIs?

Yes! We can integrate payment gateways, CRM systems, booking systems, analytics, and other third-party tools. We have integrated Google Tag, Storage Software, Auction Software, Property Software and much more...

Do you provide website maintenance and support?

Yes! Within our web development package, we offer ongoing maintenance, updates, security checks, and support packages for long-term website health.

Ready to Create Magic?

Looking for a digital agency that truly understands your business? Whether it's web design, branding, video, or marketing, our Wigan-based team is ready to bring your ideas to life. Get in touch today and let’s make something incredible together!

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